Fabletics, Kate Hudson active wear brand launches pop-up shop in New York

Fabletics a digital-first activewear brand that was co-founded by Kate Hudson recently launched a pop-up shop in Soho New York. You may be asking how are they a digital-first company. Fabletics built their own POS system that connects offline and online sales. The system is called OmniShop and allows Fabletics to track the conversion of every item that goes into a dressing room, by size, color and style, all the way down to each individual customer.

The pop-up, located at 577 Broadway, has iPads in each of the dressing rooms that are personalized to the customer. The app also offer a single-tap button that calls an associate for a new size or some other question. If you're in the NY area this weekend make sure you stop pass their pop-up. They are offering 30% off this weekend only.

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