A new Lego pop-up shop has emerged in London. What's unique about this pop-up is that it’s completely digital. Digital? Yes, digital. Meaning, no physical merchandise is located in the retail space. Hmmm so how is it a pop-up? Great question. Guest have the ability to digitally shop via pop-up using Snap codes via the Snapchat app.
Once the scan than the code they become immersed into a digital shopping experience like no other via Snapchat app. Looking through the app users will see an augmented reality fashion boutique plus more. If you’re in the #London area and want to experience a unique pop-up then stop pass 55 Eastcastle Street in Fitzrovia, London, between 10am - 5pm.
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